MARTINI'S BRAND CAMPAIGN LAUNCH SHINES LIGHT ON THE EMERGING ART SCENE...

Martini® has kicked off its new brand campaign by putting the spotlight on the emerging art  scene in Cameroon by collaborating with some artists from Collectif Kamera, a group of multi-disciplinary artists that try to foster the practice of local art and photography in Cameroon. 

ART2VIVRE, an exhibition of commissioned works by artists interpreting the theme of DESIRE, in line with Martini’s new brand campaign (BEGIN DESIRE), drew an impressive 200-plus guests coming from a cross section of Douala’s young professionals at the MAM Gallery in Bonanjo, Douala. 

“The options for entertainment in general, and cultural entertainment in particular, are so limited in Cameroon for us as young people,” said Christine Ngoga, a young entrepreneur present at the event. “We really need more events like this that help us to discover a completely novel side to life in Cameroon. The artists’ level of creativity was really enlightening and the evening, music and ambience was greatly enjoyed by other guests I met.”  

CIRCA237, the communications agency behind the ART2VIVRE idea, wanted to explore what Desire meant to the average Cameroonian thereby connecting the brand to the consumer in a new and innovative way. “We had an idea of what desires drive the average young Cameroonian, but we did not want to be the ones explicitly saying that, so we asked Romuald Dikoume, Landry Mbassi and Yvong Ngassam to tell us what the term desire meant to them, and possibly what it meant to other young people of their age group,” said CIRCA237 Co-Founder, Bee Makina. “What came of the project was a wonderful photography, paintings, drawings and installations, which were exhibited at the prestigious MAM Gallery for a week, and an opportunity for Martini to play an active role in the development of the local art scene.” 

ART2VIVRE is the beginning of a series renewed and concerted efforts Martini is putting into rejuvenating its brand in the Cameroonian market, inclusive of Martini sampling exercises and other events that will take place in the near future.   

Images from the event which included radio host Brice Albin and model/actress Nsang Dilong are below...

 

And that's it folks!!

Twitter: www.twitter.com/Brownschuga

Facebook: www.facebook.com/DulceCamer

Stay sweet

Dulce

xxx

HEINEKEN CAMEROON ENGAGES CUSTOMERS THROUGH A GLOW IN THE DARK AFTER WORK PARTY. READ IT HERE!

The Heineken brand is normally seen to be associated with football (Premier League) in Cameroon however, what we do not also see is that the brand is known to engage their customers through music and lifestyle around the rest of the world. 

For the brand's first activation of this kind in Cameroon, they partnered with CIRCA237 – Bee and Sophy (yes you guessed right they are also the girls behind makeup agency Uzuri Makeup Artistry) to present Heineken as a more sociable brand. The perception in Cameroon is also that Heineken is above the average beer price point. So the girls planned and actioned the Heineken BLACKOUT event which was held at Le Palais in Bonanjo, Douala. 

Heineken BLACKOUT was a glow-in-the-dark themed afterwork party where guests were treated to electro music mixed with Hip Hop and Afro Pop. Le Palais, which is a recently-opened cabaret was completely transformed with black lights, strobes and lasers to provide guests with a truly glow-in-the dark experience. The event took place on the 19^th of February and was the first in a series of 4 events which will take place this year both in Yaoundé and Douala. 

To appeal to guests who either do not drink Heineken or beer at all, there were drinks specials and cocktails made with Heineken and other ingredients. Heineken also flew in 240 special edition Heineken Club bottles which glow under UV light from Holland. 

Guests were given glow-in-the-dark accessories as well as other freebies including Heineken wayfarer sunglasses. There was live body painting on a semi-nude model as well as plenty of memorable moments at the photo booth. 

Le Palais enjoyed a capacity crowd who danced the night away while enjoying Heineken. Enjoy the images below…

Brice Albin, Radio host

Sophy & Bee, Circa237

And there you have it, looks like fun fun fun!!

Twitter: @Brownschuga

Stay sweet

Dulce

xxx

A GIRLY DAY OUT WITH MARTINI & MASCARA BY UZURI MAKEUP ARTISTRY

You know when girls just wanna have fun and what else can create a fun moment than playing with makeup and a bit of bubbly on the side. This was so on Valentine's Day when Bee and Sophy of Uzuri Makeup Artistry and CARM store owner Carmen played host for a few hours in association with Martini at the store in Bonapriso, Douala to a makeup workshop where makeup lessons and makeup application was hot on the agenda.

Here are a few of the sizzling ladies in attendance...

Sophy Aiida spotted!

 

The queen of selfies Frida spotted with Carmen

And that looked like they surely did have fun! Kudos to Bee & Sophy and their team. Congrats to Sophy by the way on the new venture.

Twitter: @Brownschuga

Stay sweet

Dulce

xxx