The concept of their brand is about going back to the roots whilst embracing the present through the fusion of interesting African fabrics and contemporary silhouettes.
Deenola's philosophy is about creating a line that would be effortlessly elegant but at the same time very comfortable to wear.
Their first collection is called "Versatile" because of the different moods in all the pieces of the collection and the designs which were made to cater for all women of all sizes.
Fresh from debuting at the Dublin African Fashion Weekend last month in Dublin, they also gave Londoners a taste of their fashion style by showcasing at the Ethnik Fashion Show which took place on Friday at the African Centre in Convent Garden.
Check out some pics below.