Well, our fashion theme continues! As previously mentioned, we will be having fashion themed features to commemorate the upcoming fashion showcase at the Shoreditch Studios here in London hosted by Camer Couture.
Being the official blog partner of this event, DC will be having the scoop and gossip on all that is going on backstage so rest assured we will be handing out some treats ;-))
Today the fashion focus is onnnnnnnn…… OLIVIA ERVI
Enjoy reading y’all!
Cannes, the well known city in the southern French coast is renowned for its glitz, its glamour, the yachts, the playboys and glamorous girls, expensive fast cars as well as haute boutiques like Chanel, Gucci, Louis Vuitton. This is not the usual setting you have in mind when you think about a relationship with Cameroon but yes this once you can think again! The Cameroonian connection here is none other than the uber talented fashion diva Olivia Ervi.
From a very tender age, Olivia demonstrated interest in the fashion world and this was reinforced by how she used to spend her spare time cutting out patterns and trying out her ideas on her grandmother's curtains and table cloths and turning them into African tunics which she later sold at the local market.
At age 14, she moved to Paris and tried enrolling in some design courses however rapidly realising that without the correct elementary education she was not going to be able to get into any of these courses and learn her trade, she decided to attend fashion workshops where she got the opportunity to develop her technical ability and to work with the finest of materials.
In 2006 and at barely 31 years of age, Olivia Ervi launched her own line of ready to wear women’s clothes and opened a boutique on the famous Croisette in Cannes.
Quickly recognised for her creative talent, she was soon invited to the Cannes Shopping Festival to present her spring / summer collection for 2007, for which she received an overwhelming reception.
Olivia Ervi’s style is a rich mix of African and Western cultures. She defines her style as trying to liberate a women's body with a sophisticated style that is not ostentatious.
According to Olivia Ervi, the richness of her African cultural heritage is a major influence on her designs. She is inspired by fashions of times past: tight corsets, wasp waists, hoop underskirts, stiletto heels, draped and tied fabrics, loincloths and boubous in all colours from the most earthy to the most vivid. She is inspired to create fashions in which a woman’s shape and silhouette is defined and celebrated and pieces in which a woman feels not only beautiful but seductive, happy and glamorous.
She believes that beauty should be eternal.
Below are designs from her new collection.