Saint Valentine’s Day has come and gone bringing with it a time for all the lovers to show off their love and commitment to one another. During this time, South African based Lolhiphop Records executive Wax Dey drew on this perfect opportunity to drop a new track; “Will you be my wifey”. The video is now ready for viewing and so we caught up with the man to find out more.
Happy reading y'all!
DC: Love is in the air in this video, are you singing to someone in particular?
Wax Dey: Yeah, I'm singing to all lovers and couples in particular. The theme evokes a (hopefully) good memory for married couples, and a prospect for others who aren't. But above all, the song is just about appreciating the one you love.
DC: Where was the video shot? Who came up with the video concept?
Wax Dey: The video was shot in Sandton, Johannesburg. My friend who features in the song and video, TBo Touch (shoutout!) is an ambassador for Signature Hotels, so we decided to use one of their hotels where we usually hang out; Moloko. I came up with the concept, and the idea was to suggest to couples romantic ways to propose - and also get them thinking about finding their own unique ways to do so. So we had a chat and decided to use the scrabble game, the fortune cookie and the petal bath...
We chose the video girl, Nkuli because she is admired by lots of young South Africans. She’s represented South Africa in the last Big Brother Africa House, and was voted by the public as South Africa's second sexiest woman (Sowetan Live 2012 Mzansi's sexiest Calendar). She's also part of Lolhiphop Records family so we do a lot of ish together!
DC: We particularly loved the flowers in the bath thang...tell us more about this scene.
Wax Dey: You're actually seeing the edited version of this scene. It was actually a full romantic petal bath scene, and we acted it ALL out. But finally, we decided to cut it to the basics and leave it more romantic than raunchy, lol! For the right price, I could sell the real cut to DC! Blindfold, proposal with petals on the bathroom floor, then petal bath while I make a cupid in the bath... Yeah, I too wanna propose like dat!
DC: Is Wax Dey seeing someone? Who's the special lady?!
Wax Dey: I'm a guy... There's always someone in the picture. Right now I'm fortunate to have a smart, beautiful, sexy and good woman. Don't ask me who it is. What if she's reading, and I call another name?
DC: Lol! Ok noted! We see that you are now called Wax Dey, what's up with the name change?
Wax Dey: Hm, 'Wax' was a bit too common and I needed something more unique to build my brand on. I wanted something more affirmative of what I am. Lots of white dudes pronounce my real name 'Nde' as 'Dey'... And "Wax Dey" in pidgin happens to indicate that 'Wax is the man' or 'Wax is the ish'... And I believe that, so I went for the name change. I'm a rare breed of artist, and often I think I don't get enough credit for my contribution to music, music development and the music industry as a whole. So the new name is both a statement and a prediction of my auspicious status in the industry. I know one day, Cameroon and Africa will look back and feel blest to have produced a person, record exec, and a musician of my calibre.
DC: So will there be a new album soon?
Wax Dey: Yeah, my new album 'Cum laude' will be released in Cameroon in April and Nigeria in May. I'm currently in Cameroon and Nigeria making arrangements for that. However, the release in South Africa will only happen towards the end of the year because this song 'Will you be my wifey' is the first single of my boy TBO Touch's compilation album, and I want to let the album do it's magic before releasing mine. Touch is a special kinda DJ and businessman. He's the first African to get a show on Hot 97 New York, a TV host, MC, you name it!... And when he said let's do this, I knew it was the right thing to do.
DC: What about tours? Any confirmed?
Wax Dey: I'm doing the Jambo Groove tour with CANAL 2 in Cameroon this April and then Dontom and I are heading to the US in May for a Lolhiphop explosion. Watch this space people...!!
So there you have it and without further ado, check out the romantic video below!
Until next time!