THE AFRIC COLLECTION FASHION EXPO 2010 REVIEW

Hey guys, sorry we have been a bit M.I.A. Well that’s because DC’s been swigging champagne with some fashion types (lol) in the tropics. Here’s what we made of the adventure:

Dolled up models lined up, stylists donned finishing touches and snappers clicked crazily at every elegant movement. No, it wasn’t London, Paris or New York Fashion Week. It was Afric Collection!

The brainchild of husband and wife, Jean Charles and Annick Job, the sixth installation of this annual mode fest occurred at the old Palais de Justice in Douala, Cameroon.

The nation’s bustling economic capital stopped for the business of fashion as talent from Cameroon, Nigeria, Tanzania, Ghana, Mali, Niger, Burkina Faso and Senegal surged into it. From dizzying displays in traditionally inspired boutiques to breathtaking mini-catwalk shows, established and emerging designers oozed the imagination and lavishness of Africa’s ever-inspiring chic. And their followers indulged.

Dusky evenings set the scene for dapper urbanites’ foray into the world of exquisite jewellery à la ESDM, flowing frills, courtesy of Maison D’Afie and chic accessories by Orlando Chike.

But the highlight of the week-long expo was the young designers’ competition. Malian, Haby Diallo beat fierce competition to the CFA 500,000 (£670) first prize, while Syl Anim received an honorary appreciation. KiRette Couture’s signature vivid colours, cool cuts and sharp styling also kept it on fashionistas’ radars.

Afric Collection’s inspiring look and spotlighting of Cameroonian talent reaffirmed the nation’s potential as a global vogue hub. Aspects of its organisation could be better. But when royalty like John, Alphadi, Imane Ayissi and Pathe’o round things off in a glitzy backdrop, it’s easy to look on the bright side.

Hopefully we bring you more picks in the coming weeks!
Stay tuned!

Stay sweet

Dulce

xxx