"Malaria No More" was born out of a discussion between Chernin, Chambers and former MPAA chief Jack Valenti at Allen & Co.’s annual Sun Valley conference for moguls and billionaires. Further study made Chernin convinced that malaria could be eradicated in his lifetime.
But because the disease that still kills a child every 60 seconds (mostly in Africa) is entirely preventable and treatable, he brought a CEO’s mentality to launching an organisation with a clear business plan to raise awareness, spread low-cost treatment and most of all, preventative measures such as distributing insecticide-treated nets to keep mosquitos away.
Here is what a journalist had to say about Sine's performance:
"The evening closed with an upbeat perf from Cameroon pop star Sine, whose ability to shake his rump in skin-tight pants was the subject of much discussion as attendees made their way out of the Time Warner Center. The event raised more than $1.2 million..."
What a way to end a show!! Good job Sine.
Stay sweet
dulce
xxx
(Excerpts from variety.com)
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