Saturday, May 5, 2012

JOVI IS RUNNING THINGS SMALL SMALL

There is a name that is currently being talked about amongst young Cameroonians who are especially into the entertainment and music industry.

If for some reason, you are not aware, that name is JOVI. Yes, mark that name and surely we'd advise you to never forget that name because this rap artist has one thing he is working towards and that is for NO ONE to ever forget his name nor his existence EVER!

We sure love the confidence because homeboy has it going on. His swag + his know how, for us = success.

Track after track, he surely does not fail to deliver and he surely continues to fuel interest and intrigue amongst the public. Well, we need not talk any further because DC is already a JOVI groupie and yes, we are here to shout about him. We want more people to know that he is here to change the face of Camer music. Cameroon obosso!

Without further ado...check out the interview he gave us after stealing a few minutes away from his busy schedule. Our interview will also showcase some of  his tracks that are our fav!! Enjoy!

Happy Reading y'all

DC: Hello JOVI, many thanks for accepting to be interviewed on Dulce Camer.
JOVI: Pleasure is mine!

DC: First up! Where did the name “JOVI” come from?
JOVI: Derivative of the wordjoh weewhich means “touch you” in the Wimbum dialect precisely with a Kungi accent.

DC: How would you describe your life at the moment?
JOVI: Focused

DC: Tell us your story...how did your singing career start?
JOVI: I grew up listening to music, fell in love with it and here I am.


DC: What is it about the showbiz world that made you want to be a part of it?
JOVI: The Recognition, money and immortality ....you know it’s like a legacy.

DC: How supportive have your parents and family been to you?
JOVI: Very supportive.

DC: What about close friends?
JOVI: Very supportive too.

DC: Let’s talk “Don 4 Kwat”. What does this title mean and what’s the song about?
JOVI: It's a song of empowerment telling people you can be whatever you want to be irrespective of what people say. Live a happy life to please yourself rather please others and displease yourself.

DC: Ok. So what were your thoughts to the public’s reaction to this song and video?
JOVI: It was obvious because they were designed for that reaction. You know that shock value effect! People love the unusual so I give them that.


DC: Following this up with “Pitie”, what message where you trying to put forward to your public and competition?
JOVI: That I have come to stay period. That a Camer artist can be competitive internationally and also be very consistent with their branding at the same time.

DC: So H.I.V (Humanity Is Vanishing) is the title of your upcoming album which we cannot wait to buy. First of all, any date set for the launch yet?
JOVI: The album should be out sometime midyear on iTunes and other online stores.
                                     
DC: Tell us a little bit about the album without giving it all away!
JOVI: Cameroon at its finest!

DC: You recently met up with T’Mah, Konvict/BUvision A&R man. Judging from the video that is circulating about your meeting, he sure loved what you got. So what’s the deal? 
JOVI: The deal is in the kitchen. We are cooking up something! Koki nova done, leave it in the pot!
 

DC: Okay, so we are looking forward to that Koki with hungry eyes and ears!! Where do you aim to be in your music career by next year?
JOVI: I want to grab awards and get that international recognition that will put my country Cameroon on the map.

DC: Apart from the music, what else does JOVI do?
JOVI: I am an entrepreneur. I am a co-owner of MUMAK Records, alongside my partner Jules Nya (CEO & A&R). We sign and produce young talented Camer artists so watch out for Renise, Magasco and Elad.

DC: Tell us something you have never shared before!
JOVI: I have five girlfriends lol just joking!! I have a phobia for fake people.

DC: Don’t we all? Fakeness hating that is! Finally, what is your view on the Cameroon music industry? What are your tips for improvement?
JOVI: I think we are gradually gaining consciousness. Cameroon was the ''sleeping giant'' but now we are ''running things small small''. We need more professionalism, consistency and team work. Above all, our artists need to incorporate a business angle to their musical careers that's where many of us have failed so far.

We co-sign that response!! Thank you JOVI!!

So if you have not seen the new video for "Pitie", here you are!


We hope you enjoyed our interview. Please spread the word about our platform Dulce Camer. We are here to promote and shout about Cameroon and its beautiful talents! Don't forget to tell your friends to tell their friends about JOVI. Kongossa Camer style!!

You can join JOVI on Facebook here.

Stay sweet
Dulce
xxx

2 comments:

  1. Jovi is very talented/creative.
    And Feb.16th? Incredible.
    They have paved the way,not only for Cameroonian hiphop,but for anglophones.
    Their understanding of the new media is encouraging.
    The internet is democratic: You're good?You're good.
    Hope to work wiv 'em soon.#ThroneTime
    We di wait that Koki wit blood,by the way.
    Faim dey!

    ReplyDelete
  2. Jovi, imo, is the best thing on the Camer hip-hop scene today. He is driven and comes across as professional and exacting about standards. Together with Jules Nya, Feb 16th, Tito, Victoria Fotso etc they're a movement that's changing d face of our music. Well to them! That mean say when that koki do noh....

    Ngum

    ReplyDelete

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